In a world inundated with information, capturing attention has become an art form of its own. Storytelling, once confined to ancient cave paintings and fireside tales has evolved into an integral aspect of modern marketing and communication. While the mediums have changed the essence remains the same – a powerful tool to connect, engage, and … Read more
With the Academy Awards on it seemed like a good time to wave the flag for some Aussie companies leading the world. These companies help creatives around the world to tell their client’s stories in new and engaging ways. Blackmagic Design Blackmagic Design equipment and software is used on many Oscar nominated (and winning) films. … Read more
Like many Corporate Photographers I use Adobe Photoshop Lightroom to manage my digital camera images. With images Lightroom can edit, convert, print, publish them and more. However video support is limited to managing those generated by still cameras and smartphones, and all modern cameras offer that. With video Lightroom only really offers video trimming and basic grading … Read more
Michael E. Gerber’s business book The E-Myth is now over 30 years old. Much if not all of it is still relevant for those who own businesses today. Part of the book involves systemising and documenting your processes, as if you’re going to franchise your business. To write these manuals you need to have experience in all … Read more
Everyone has a cache of photos, slides and negatives tucked away somewhere. They might be your images, family photos from your parents, or a film archive from your company. They all hold great value whether personal, sentimental or a business asset. It can seem like a huge responsibility: What are you going to do with … Read more
Now is the time to start digitising all your video or audio tapes. Why? The Australian National Film and Sound Archive made the year 2025 a hard deadline for transferring magnetic tape to digital. After 2025 many factors compound to make digitisation practically impossible: Obsolesce – equipment to play tapes no longer made or repairable … Read more
If you edit video the industry standard is was Apple Final Cut Pro. That was until Apple dumbed it down with Final Cut X. Since then sales of Adobe video tools grow, according to TUAW. via MediaStorm.
As more photographers (including me) create video along with their stills a gap in best business practice has arisen. A Photo Editor blogger Rob Haggart asked photo buyers to field anonymous questions from professional photographers creating video content. Some interesting answers including usage versus day rate, and stills photographers with DSLR cameras being more efficient … Read more
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