Short answer: no. Professional photography can be learnt on-the-job, through trial and error. However that’s at the expense of clients or employers, until you learn the ropes of both business and photography. Doing photography as a profession differs from a hobby. Your client dictates what is required, and you need to be able to produce … Read more
As visual medium, photography relies heavily on the user experience. As a business, photography relies a lot on your client’s user experience. In both cases the outcome is the same, it’s all about the human experience. You can’t get away from it, photographers are visual people. It’s how we communicate and interact with the world. … Read more
Almost twenty years later, I’m again being asked to help with how to set up a professional photography workflow. Some context In the early noughties the move from film (I dislike the word analog) to digital photography introduced many challenges. Especially for professional photographers earning their living with the new medium. How we captured images, … Read more
With the increasing buzz around AI, many creatives have expressed concerns about its potential impact on their professions. As a commercial photographer, I have been using AI in various capacities for years, and now the spotlight is on Generative AI like ChatGPT and DALL-E from OpenAI. These tools claim to enable anyone to become proficient … Read more
We learn a lot from experience whether that’s a sport, hobby or our profession. Practice really does make perfect. 10,000 hour rule Malcolm Gladwell popularised the idea that it takes ten-thousand hours to master a skill. While often debated the idea behind it is sound: it takes time to become proficient. When tutoring aspiring photographers … Read more
Many of us are now in self isolation, working from home or under shelter in place orders. I wish you the best and hope that you’re OK knowing this will eventually end. It could be a good time to catch up on Continuing Professional Development. I have a backlog of training earmarked for later and … Read more
The traditional path to professional photography started with a formal education at a brick and mortar college. Students could assist photographers during or after graduation for hands on practical experience before establishing their own businesses. Now, just as with photography itself, education has been disrupted by technology. Potential pro photographers can learn online through random … Read more
I’ve been attending photography conferences for decades, both as an attendee and as a presenter. As a professional event photographer I’ve also covered all types of conferences for corporate clients. Some Do’s And Don’ts For Attending Do register early online. Using a service like the Eventbrite platform makes it easy for attendees and organisers. Do research the … Read more
The Australian Photographic Digital Imaging Guidelines (APDIG) will celebrate its 10th anniversary this year. Independently published by a group of like-minded Australian professional photographers seeking a common standard APDIG was a world first for such guidelines. Initially under the umbrella of the Society of Australian Commercial & Media Photographers APDIG broadened to include the Australian … Read more
SYDNEY Tuesday November 20th Where: (Phase Studio) L&P Digital Photographic 96 Reserve Road, Artarmon NSW Time: 6.00pm – 9.00pm Cost: $55 To book click here. Phase One Media Pro is a professional photo management software that makes it easy to find, organize and share image and video files. It supports files from hundreds of cameras and … Read more