What is the value of using professionally created images in an age where everyone can create photos with their smartphone? Like many questions the answer is, “it depends!” That dependency is the photo buyers ROI and how much they care about their customers. Ask yourself what you’re trying to achieve with the images. Is it … Read more
Photography is all about light, literally. A photographer learns to see light and how the camera will reproduce it. After years of experience they can predict light; when and where it will be best for a particular photograph. Experienced photographers understand the quality of light and all its variations: soft, hard, warm, cool, direction, etc. … Read more
No, not the act of giving a photograph as a present. I’m reflecting on the many gifts photography has given me as a professional photographer. AÂ voice, a visual medium to express ideas and feelings. AÂ career that so far has offered the opportunity to meet people in some extraordinary places: Throughout Australia, Asia, Europe and America … Read more
Adobe had a bad run recently. Lightroom, their flagship photography software, was updated and immediately crashed on opening for many users – including me. Those who could actually open the new version became vocal about Adobe dumbing down the photo import feature. So if you were Adobe how would you respond to this? “Well it works for … Read more
Finding a professional photographer for your next job has just become a lot easier. The Australian Government recently recognised what it means to be a “Professional Photographer”. Through the Australian Competition & Consumer Commission (ACCC) the Australian Institute of Professional Photography (AIPP) nows has a certified symbol, the Accredited Professional Photographer. Similar to accountants and … Read more
Photographers are a funny bunch and probably make good pets. We have some interesting traits that may include being control freaks, independent, resourceful, creative, passionate, obsessive, loyal, vulnerable and hoarders. Photographers love collecting and hoarding camera bags, lenses, and photos. The advent of digital brought the ability to keep every image we create. You can … Read more
Corporate portraits take a little preparation. Here are a few tips, in no particular order: 1. Early in the week People feel better and look fresher at the beginning of the week. By Friday the week can takes it’s toll! Try to book a photography session before Thursday. 2. Consistent style Your corporate image includes … Read more
Like beards and vinyl records, film is now retro and hip. Many hipsters are rightly excited when they first shoot film. The “analogue” act of photographing without instant gratification on the camera LCD screen. The anticipation of not knowing if your photograph was successful until the film is processed days or weeks later. The old … Read more
You can only judge image quality if the screen you’re viewing is properly calibrated with a hardware device. Calibration combines a hardware puck with software that flashes known colour values to create a colour profile of your screen. Datacolor and Pantone are the best known brands. With prices starting under $100 it’s a no-brainer for … Read more
Photography is all about telling a story through an image. It’s an incredibly subjective medium, weighted by its history, the viewers past experience, and the context of where the image is seen. Being fluent in the language of photography requires a visual literacy and having the ability to translate that in a practical way. Even … Read more