CASE STUDY: AMERICAN EXPRESS
American Express was looking for a Australian photographer to take part in a worldwide photo shoot for a new advertising campaign. They wanted to showcase the diversity of their employees, as well as the company’s commitment to creating a welcoming and inclusive work environment.
Based on his extensive experience Robert Edwards was chosen to capture a series of natural portrait photographs of American Express employees at work for use in the marketing campaign.
The photo shoot took place in Sydney, Australia, at American Express’s office location. The employees were photographed in a variety of natural poses, with a focus on capturing their individuality and personalities. To achieve this, we used a combination of natural light and studio lighting.
The client was thrilled with the final results, praising the photographs for their lovely light, beautiful composition, and natural feel. The clean and modern aesthetic of the photographs perfectly captured the essence of the American Express the company’s values, culture and brand.
American Express were very happy, and the Picture Editor for the project said:
“What a pleasure it is to have my faith restored by a photographer who really gets this project… lovely light, beautifully shot, natural, clean… gorgeous!”