As a visual communicator I’m hypersensitive to images that have been badly Photoshopped. Here are some common mistakes in no particular order and how to avoid them. 1. Distorting An Image When Transforming It. A photo has a set aspect ratio and when rescaling it using a tool like Transform it’s easy to accidentally make … Read more
Customer service is important to me, both as a service provider and as a consumer. I value good customer service and aim to offer the same to my clients. Great customer service makes a big impression on me and my spending habits. This post is about my personal beliefs and not meant to be a … Read more
Many “experienced” photographers pine for the pre-digital days of photography. To be clear I’m not referring to Millennials discovering film and vinyl for the first time. I’m talking about photographers who began photography when film was the only option. Skill Film meant you had to “get it right in camera“. There was no chimping (looking … Read more
Around year end is a good time to review your back up. Specifically, how your personal images are stored. Here are five things to consider. 1. Do You Even Have A Back Up? You should at least have an extra copy of everything. On another hard drive or in the cloud. Ideally have three copies … Read more
Teaching is a vocation. It’s a calling for those individuals who shape our lives and those of our children. The most quoted section from Robert Fulghum’s book All I Really Need To Know I Learned in Kindergarten tells us the rules of a civilised world are taught that first year at school. As with any parent … Read more
I’ve been attending photography conferences for decades, both as an attendee and as a presenter. As a professional event photographer I’ve also covered all types of conferences for corporate clients. Some Do’s And Don’ts For Attending Do register early online. Using a service like the Eventbrite platform makes it easy for attendees and organisers. Do research the … Read more
For well over 50 years the Australian Institute of Professional Photography has been representing the profession of photography in Australia. While similar associations have shrunk the AIPP continues to grow. In recent times the Australian Video Producers Association, Professional Schools Photographers Association and the Australian Commercial + Media Photographers have all merged with the AIPP. AIPP … Read more
Like many Corporate Photographers I use Adobe Photoshop Lightroom to manage my digital camera images. With images Lightroom can edit, convert, print, publish them and more. However video support is limited to managing those generated by still cameras and smartphones, and all modern cameras offer that. With video Lightroom only really offers video trimming and basic grading … Read more
As a corporate photographer with experience in Digital Asset Management clients sometimes ask me what I suggest for their business. Bynder Orbital is a new freemium Digital Asset Management (DAM) application launching soon. Think of it as Dropbox for DAM. Bynder Orbit is a ‘Software as a Service’ (SaaS) storing your assets and the application … Read more
Michael E. Gerber’s business book The E-Myth is now over 30 years old. Much if not all of it is still relevant for those who own businesses today. Part of the book involves systemising and documenting your processes, as if you’re going to franchise your business. To write these manuals you need to have experience in all … Read more