For more than 20 years I’ve made professional school communication and education marketing photography for over 1,000 schools, preschools and universities. What I’ve learnt is the most effective images are those that show the students and teachers to your community. Parents, including myself, want to see the culture of your school and that’s best demonstrated … Read more
In the world of Digital Asset Management (DAM) there are two distinct types of programs: the File Browser and the Catalog application. Creatives and corporate clients who manage their own image collections need both. Here’s why. File Browser A File Browser can also be called an Image Browser or a Media Browser. The Mac Finder … Read more
Last month I wrote about the 15th anniversary of the Australian Professional Digital Imaging Guidelines (APDIG). Each of my co-authors had their own reasons for volunteering to create the guidelines. For me, the obsession with digital standards began in the late 1990s. Digital vs Film When I approached existing commercial photography clients about using digital … Read more
This year marks the 15th anniversary of the Australian Photographic Digital Imaging Guidelines. Before 2004 there was no recommended standard for digital photography capture and delivery. At the turn of the century some professional photographers were doing more damage than good to the adoption of digital. They zealously over-sharpened, manipulated tone and colour, then delivered … Read more
Most art courses, including photography, will talk about the rules of composition at some stage. They are presented as scientific, historical facts and shortcuts to success. Later you will be told the rules are meant to be broken but you must learn them first. These rules are too often forced on to historical artworks as … Read more
Recently I was invited to speak with students at a photography college on the business of the profession. Here is some of what we discussed. Now vs “Then” How I started out and the way new photographers do today is very different – but only on the surface. Whilst I may have used mailers, the … Read more
Not in a bitter way but to hope you go onto great success. Success never seems to come easy but rather is built upon stepping stones of failed ventures. Many well known and not so famous entrepreneurs have a litany of ideas that did not succeed. But that did not stop them and they ultimately … Read more
This time of year new photography equipment is announced at the world’s largest photography expo, Photokina in Cologne Germany. Just like an Apple event, keen technology followers get excited and discuss the new gear. As a passionate photographer I too follow the reports. As a seasoned professional I also reflect on the key players in … Read more
For over 15 years these are some of the most common questions asked by clients looking for corporate headshots. How long does it take? Schedule 5 minutes per portrait; each person is in front of camera for 2-3 minutes. Set up (and pack down) takes 30 minutes. Where do we do the photography? The photography … Read more
Photography has many uses, more so now than at any other time. Closely linked to advances in technology the scope of how and what we photograph is rapidly expanding. Communication Visual media crosses many barriers: language, culture, literacy and age engaging a diverse audience. With only a quick glimpse an image can tell a story … Read more