Now is the time to start digitising all your video or audio tapes. Why? The Australian National Film and Sound Archive made the year 2025 a hard deadline for transferring magnetic tape to digital. After 2025 many factors compound to make digitisation practically impossible: Obsolesce – equipment to play tapes no longer made or repairable … Read more
Ask three corporate photographers to quote on the same job and you could receive three different prices. Why is that? Corporate Photography typically isn’t a la carte where you pick a package. Instead services are custom priced for your individual and unique requirements. This can be frustrating for clients looking to commission photography for their … Read more
Chances are images that you make today won’t last as long as those made by your parents. That’s because our parents used technology that hadn’t changed much in 150 years. As recently as 15 years ago taking photos typically resulted in a handful of 4×6 inch “postcard” prints. They were put in a photo album … Read more
Confidence of Film When I began in commercial and corporate photography we photographed on transparency (slide) film. It was unforgiving with little latitude for error. Photographers seemed to perform magic, capturing an invisible image inside their camera, confident they had created what the client needed. There was no way of seeing if you had the shot … Read more
Image Management – are we back to the old days? In the early noughties post-production for digital photography would require three distinct pieces of software: 1. Image browser 2. Raw converter 3. Image cataloguer Each application had it’s purpose. 1. Image Browser Downloading and creating a back up of images from the camera memory card is … Read more
Like any profession photography has many aspects besides the actual service itself. Areas that don’t involve making photos and things the client doesn’t (need to) care about. It’s those essential areas that make it a profession and require far more time than the craft of photography. These can include: Client Relationship Management Strategic Planning Marketing … Read more
Photography storage and archiving can quickly become daunting, regardless of whether you’re a professional photographer or not. It doesn’t take too long to be inundated with hundreds of images and before you know it there are tens of thousands of them! Personally I’m managing over 400 000 images. Keep It Simple To make a storage … Read more
Lightroom is undoubtedly the world’s leading raw photography workflow application. But why does it dominate the market when competing products can produce better results? It’s Adobe Firstly it’s made by Adobe who have led the graphics software market for over 25 years. Adobe’s software has been entrenched in the majority of creatives workflows, formal education, … Read more
Tonight I was delighted to be awarded the designation of Honorary Fellow of the Australian Institute of Professional Photography (Hon.FAIPP): “This title is awarded to recognition of outstanding and long service to the photographic industry. It is usually awarded at the completion of a large project or a long period of service time. It is … Read more
The goal of The Garvan Institute of Medical Research is to prevent, treat or cure cancer, diabetes, obesity, neurological diseases, osteoporosis and immunological diseases. This week it was announced they will offer Australians suffering a genetic condition faster diagnosis through genome screening. Garvan is only the second place in the world to do so. The US$10 … Read more